New Online Bookies in 2020

Reputation – Why Choose New Bookmakers Instead of Established Brands?

The online betting market has exploded in recent years, with new bookies appearing almost on a weekly basis. There are many reasons why you should pick a fresh online bookmaker instead of major brands. The biggest one is the use of new technologies such as live streaming and mobile gaming. Why stick to a bookie that doesn’t offer these two features for example when they’re really important?

New online bookies are investing a lot of time developing innovative features that will enhance your betting experience and make it worthwhile. You need to pick a bookie that’s trustworthy, but the bad news is that choosing the right one in 2020 is a bit hard due to the crowded market.

New Bookies in 2019



  • Best Payments: Visa, MasterCard, AstroPay, Neteller, Skrill
  • Owner/Powered by: Bravalla B.V.
  • License Number: 1668/JAZ
  • Sponsorships: SSC Napoli

List of New Bookies in 2018



  • Best Payments: Debit cards
  • Owner/Powered by: Mansion Europe Holdings Ltd
  • License Number: 000-039448-R-319446
  • Sponsorships: UK’s York Racecourse

MustardBet – Bookmaker Closed


  • Best Payments: Visa, Maestro
  • Owner/Powered by: Mustard Systems Limited
  • License Number: 000-046645-R-325540-003
  • Sponsorships: –

VStar Bet

  • Best Payments: Visa, PayPal, ecoPayz, paysafecard, Trustly
  • Owner/Powered by: ProgressPlay Limited
  • License Number: 000-039335-R-319313-015
  • Sponsorships: –

UK Bookmakers launched in 2017


lv bet

  • Best Payments: Visa, Neteller, Skrill
  • Owner/Powered by: Fairload Ltd
  • License Number: MGA/B2C/282/2015
  • Sponsorships: German Ice Hockey



  • Best Payments: Credit and Debit cards
  • Owner/Powered by: Argyll Entertainment AG
  • License Number: 000-045143-R-323955-001
  • Sponsorships: –


  • Best Payments: Maestro, MasterCard, Visa, Trustly, Neteller, Skrill
  • Owner/Powered by: Techsolutions Group Limited
  • License Number: No. 8048/JAZ
  • Sponsorships: –

Newcomers in 2016



  • Best Payments: Visa, Master Card, Skrill, Neteller
  • Owner/Powered by: Probe Investments Limited
  • License Number: 000-039325-R-319309-010
  • Sponsorships: Leyton Orient, Aston Villa



  • Best Payments: Credit and Debit cards
  • Owner/Powered by: Genting Casinos UK Limited
  • License Number: 537
  • Sponsorships: –

More Remarkable Bookmakers



  • Launched: 2015
  • Best Payments: Master Card, Visa, Neteller, Skrill
  • Owner/Powered by: TGP Europe Ltd
  • License Number: 013599V
  • Sponsorships: –



  • Launched: 2010
  • Best Payments: Master Card, Visa, Neteller, Skrill
  • Owner/Powered by: TGP Europe Ltd
  • License Number: 123348C
  • Sponsorships: Southampton FC



  • Launched: 2007
  • Best Payments: Master Card, Visa, Neteller, Skrill
  • Owner/Powered by: TGP Europe Ltd
  • License Number: –
  • Sponsorships: Tottenham Hotspur


  • Launched: 2005
  • Best Payments: Visa, MasterCard, Sofort, Skrill, Maestro
  • Owner/Powered by: ASG Technologies Ltd
  • License Number: 000-039483-R-319409-001
  • Sponsorships: –

Star Sports

  • Launched: 1999
  • Best Payments: Visa, Visa Electron, MasterCard, Maestro
  • Owner/Powered by: Star Racing Ltd
  • License Number: 009177
  • Sponsorships: –

What to Pay Attention to When Choosing a New Bookmaker?

There’s really no ‘best’ online bookmaker in the business, simply because something that attracts one punter doesn’t attract others. There are a number of great betting sites, though, and if you want to stay safe and play your favourite games legally, it’s best to stick to them.

There are a variety of factors you should consider when choosing a new bookmaker. First things first – you need to make a list of the sports you’re betting on and choose the sites that offer them. The next step is to read bookie reviews – there are hundreds of reputable review websites which can give you a pretty good idea of who’s who in online sports betting.

Banking Options and Security

As you’ll be depositing and withdrawing money from your account often, you need to pick an online betting site with a diversity of payment methods. Most UK bookies offer standard debit and credit cards and e-wallets as well, while some, like LV Bet, may offer mobile payments, which is a great addition to a bookie’s banking options. Some will even accept cryptocurrencies such as Bitcoin, although these betting sites are still rare.

When choosing a new online betting site, you’ll also need to learn if their website is secure. Your privacy and financial transactions are the most important thing when wagering online, so don’t settle for a bookie that offers no protection. Most major bookmakers have 128-bit SSL protection on their website which is more than enough to keep your private data and finances secure from hackers.

Bonuses and Promotions

When it comes to bonuses and promotions, pick the bookmaker that has the most interesting offers. Just because a betting site has a lucrative welcome bonus doesn’t mean it’s great – in fact, a higher welcome bonus will surely be tied to high rollover requirements. A welcome offer should be a small gift that says ‘Thank You for Signing-Up with Us’; not loads of cash you can’t withdraw easily.

When it comes to promotions, most UK bookmaker offer special offers related to a certain sport. If you’re a football fan and punter, choose a bookmaker with great football specials such as Energy Bet. If you’re a serious punter, you should consider a bookie that has a VIP or Loyalty Award program, which will give you nice rewards for your bets.

User Experience

Most punters never take user experience into account, but we think it’s highly important. A nicely designed website that’s easy to navigate is a must. Mansion Bet is a good example of this – the website’s clean interface will help you find your favourite sports easily and place a bet without hassle.

Odds and Markets

The odds and markets are two major factors when choosing a new online bookie. Ideally, you should pick one with a variety of markets and competitive odds. It’s simple – just open up a few bookie websites and compare the odds and markets, then choose the one that suits you best.

Don’t underestimate the importance of sports markets – standard markets can be found at any bookie, but special markets are rare and often have real gems of odds that can bring you closer to a nice payout.

In-play and Live Streaming

In-play (live) betting is a nice option which lets you place bets after a match has already started. It is commonly used on football matches and horse racing. The odds are quite attractive, but constantly changing as well depending on how the match goes. In-play betting is not recommended for beginners as it requires a bit more knowledge of the sport and betting in general.

Live streaming is another option you should be looking for. Wouldn’t it be nice to watch the match you’re betting on directly at the bookie’s website? Unfortunately, not many betting sites offer this option, which is a real shame.

Mobile App

The ideal online bookie will have a dedicated app for mobile phones. Considering the time we spend on our smartphones and tablets nowadays, it’s only natural to use them for punting often. Betting sites such as Mustard Bet and Genting Bet have high-quality mobile apps (available on Android and iOS) which give you the opportunity to punt on the go and offer special mobile deals that can increase your winnings.

Cash-Out & Betting Exchange

More and more online bookmakers are offering cash outs, which allow you to minimize and control your losses. Cash outs are highly popular right now, so if you’re in the market for a new online bookie, choose the one that offers them.
Betting exchange has become a pretty popular deal as well. Allowing you to bed on discreet events and ‘buy’ or ‘sell’ an outcome of a match, it’s commonly used to make profit or control losses. Not all operators offer it, but there are a few that do.


Licensing is greatly important when choosing a new online bookie – after all, you want a respected and licensed bookmaker, not someone who’ll grab your money and disappear from the face of the Earth. For example, most bookies hold a license issued by the UK Gambling Commission, which permits and regulates gambling and prevent it from being a crime. The UKGC license is a ‘Seal of Approval’ that a bookie is strictly regulated under the laws of the United Kingdom, and that it’s completely safe to play at.

Responsible Gambling

Responsible gambling is a concept that all UK bookmakers must implement in order to ensure a fair and safe gaming experience and to protect their customers from problem gambling as well. The concept prevents underage gambling and protects vulnerable customers while offering help to those who are already in too deep.


As you can see, choosing a new online bookie isn’t as simple as clicking on an ad and registering on a website. There are many factors in play – from your security to promotions, everything’s important and should be taken into account when choosing a new bookie. Look at the licenses first as there are many predatory sites out there which will grab your money and run with it. Make sure the bookie offers all the sports and markets you need, check the promotions and check if it stays true to the concept of responsible gaming.

All of this is important if you want a perfect experience at a bookie. Considering the time punters spend on online betting sites, you should pay attention to all the factors when choosing a new online bookie.